Suburb, City or State Keywords? What's Best for SEO

Jun 18, 2020


In today's highly competitive online landscape, having a comprehensive SEO strategy is essential for businesses looking to enhance their online presence and attract potential customers. One crucial aspect of an effective SEO strategy is determining whether to target suburb, city, or state keywords. In this article, we will explore the benefits and considerations of each option, helping you make an informed decision to boost your website's search engine rankings.

1. Suburb Keywords

Targeting suburb keywords can be a strategic approach for businesses targeting a specific local area. If your business primarily caters to a particular suburb, optimizing your website for relevant suburb keywords can help you attract local customers searching for your specific services. Utilizing suburb keywords in your website content, page titles, meta tags, and headings can significantly improve your local search results and increase your chances of ranking high on search engine result pages (SERPs).

2. City Keywords

When targeting larger cities or metropolitan areas, optimizing your website for city keywords becomes crucial. City keywords can help you expand your reach to a broader audience and increase visibility within a specific geographical location. Incorporating city-based keywords strategically throughout your website and implementing local SEO techniques, such as claiming and optimizing your Google My Business profile, can significantly boost your website's chances of appearing in local search results.

3. State Keywords

If your target audience is spread across an entire state, focusing on state keywords can be a viable option. Optimizing your website for state keywords allows you to capture a wider audience and generate organic traffic from users searching within the state. Including state-based keywords in your website's content, meta tags, and headings can improve your website's overall visibility in SERPs, helping you outrank competitors targeting more specific locations.

4. Comprehensive Location Strategy

For businesses operating in multiple locations, a comprehensive location strategy that encompasses suburb, city, and state keywords can yield excellent results. By targeting a combination of keywords, you can attract users searching for businesses in specific suburbs, cities, or across the entire state. Implementing location-specific landing pages, optimizing your website for each target location, and regularly updating your content to reflect local nuances can significantly improve your website's search engine rankings.

5. Considerations for SEO Success

While deciding on the best keyword strategy for your business, it's essential to consider the following factors for effective SEO:

  • Competition: Assess the level of competition for each keyword category and choose the one that presents the best opportunity for ranking success.
  • Search Volume: Analyze the search volume of suburb, city, and state keywords to determine which category aligns with your target audience's search behavior.
  • Relevance: Consider how well each keyword category aligns with your business, products, and services. Choosing keywords that accurately reflect your offerings will lead to higher conversion rates.
  • Local SEO: Implement local SEO techniques in conjunction with your chosen keyword strategy to maximize your website's visibility in local search results.

Contact One and Only Web Design for Expert Website Development

At One and Only Web Design, we specialize in professional website development and SEO services. Our experienced team understands the importance of a robust SEO strategy and can help you determine the best keyword approach based on your business goals. Whether you're targeting suburb, city, or state keywords, we have the expertise to optimize your website for improved search engine rankings and increased organic traffic. Contact us today to take your online presence to new heights!


Choosing the right keyword strategy is crucial for achieving SEO success. Whether you're targeting suburb, city, or state keywords, it's essential to conduct thorough research, evaluate competition and search volume, and consider your target audience's behavior. By optimizing your website strategically, incorporating keyword-rich content, and implementing local SEO techniques, you can outrank your competitors and attract more qualified leads. Trust One and Only Web Design for all your website development and SEO needs. Get in touch with us today!

Mikaela Martin
This article has great insights on optimizing SEO with suburb, city, or state keywords. 🌍🔎
Oct 8, 2023