Schema Markup & Structured Data to Get Reviews for Local Businesses

Feb 27, 2020

Welcome to the ultimate guide on leveraging schema markup and structured data to generate reviews for your service-based business. In this comprehensive article, we will dive deep into the strategies and techniques that will help you outrank your competitors and attract more customers to your website.

Why are Reviews Important for Service-Based Businesses?

Reviews play a vital role in the online success of service-based businesses. They not only enhance your credibility and reputation but also significantly impact your search engine rankings. Positive reviews act as social proof, assuring potential customers that they can trust your services. Furthermore, search engines like Google consider reviews as a ranking factor, influencing where your website appears in search results.

Understanding Schema Markup and Structured Data

Schema markup and structured data are the powerful tools that enable you to provide explicit information about your business to search engines. By implementing structured data markup on your website, you can help search engines better understand and categorize your content. This, in turn, enhances the display of your website in search results and increases the chances of attracting potential customers.

Types of Schema Markup for Reviews

When it comes to generating reviews for your service-based business, there are several types of schema markup you can utilize:

  • AggregateRating: This markup enables you to display an overall rating for your business based on multiple individual reviews.
  • Review: Use this markup to showcase a specific review for your business.
  • ReviewRating: This markup lets you provide information about the rating given in a review.

Implementing Schema Markup for Your Business

Now that you understand the importance of reviews and the different types of schema markup, it's time to implement them on your website. Here are step-by-step instructions to get you started:

1. Identify the Appropriate Markup Type

Determine which type of schema markup is most suitable for your business. If you want to display an overall rating, use AggregateRating. If you want to showcase individual reviews, utilize Review. And if you want to provide rating details for a specific review, go with ReviewRating.

2. Add Markup to Your Website's HTML

Once you've identified the appropriate markup type, it's time to add the necessary code to your website's HTML. Locate the section where you want the review to appear and insert the relevant schema markup code.

Example of AggregateRating Markup:

One and Only Web Design

4.9/5 based on 250 reviews

3. Verify Markup with Google's Structured Data Testing Tool

After implementing the markup, it's crucial to verify its correctness and validity. Make use of Google's Structured Data Testing Tool to ensure that your schema markup is error-free and aligned with the recommended guidelines.

Tips for Generating Reviews

Now that your schema markup is in place, it's time to focus on generating reviews for your service-based business. Here are a few tips to help you get started:

1. Provide Exceptional Service and Value

Offering outstanding service and value is the foundation for generating positive reviews. Ensure that your customers are satisfied with your services, and go above and beyond their expectations. This will encourage them to leave authentic and glowing reviews about your business.

2. Promptly Respond to Reviews

Show your customers that you value their feedback by promptly responding to their reviews, both positive and negative. Thank those who leave positive reviews and address any concerns or issues raised in negative reviews. This demonstrates your commitment to customer satisfaction.

3. Encourage Customers to Leave Reviews

Proactively encourage your satisfied customers to leave reviews for your business. Request their feedback via follow-up emails or by including a review invitation on your website. Make it as convenient as possible for customers to share their experiences and opinions.

4. Leverage Social Media Platforms

Utilize social media platforms to engage with your audience and encourage them to leave reviews. Share positive reviews on your social media channels and respond to any comments or feedback received. This not only helps generate reviews but also boosts your online presence.

5. Implement a Review Generation Campaign

Create a strategic review generation campaign that includes email marketing, social media marketing, and other digital marketing efforts. Incorporate incentives or rewards to motivate customers to leave reviews, ensuring a steady stream of feedback.


In conclusion, leveraging schema markup and structured data to generate reviews for your service-based business is a game-changer. By implementing the right type of schema markup, you can boost your online presence, improve search engine rankings, and attract more customers to your website. Additionally, following the tips for generating reviews will help you establish a strong reputation and attract a loyal customer base. So don't wait any longer - start implementing schema markup and structured data today and watch your business flourish!

Bryan Ramos
This guide provides valuable insights on using schema markup to boost reviews for local businesses.
Nov 10, 2023