10 Powerful Bing Search Statistics - The Media Captain

Jun 27, 2018


Welcome to the informative page dedicated to 10 powerful Bing search statistics. As a leading provider of website development services in the business and consumer services industry, One and Only Web Design understands the significance of search engine rankings. In this article, we delve deep into Bing's impact on online searches and highlight key statistics that prove its importance in the digital landscape. Read on to gain valuable insights and enhance your SEO strategy.

1. Bing's Growing Market Share

Bing, Microsoft's search engine, continues to capture a significant market share in the search engine industry. With over 10% market share globally, Bing has carved out a considerable space for itself alongside Google. This presents a valuable opportunity for businesses to reach a diverse audience beyond Google users.

2. Bing's Unique User Demographics

Understanding user demographics is crucial for businesses aiming to enhance their online visibility. Bing attracts a distinct user demographic compared to other search engines. Statistics reveal that a large percentage of Bing's users are between the ages of 35 to 54. This demographic is known for its purchasing power, making Bing an essential platform for businesses targeting older, affluent customers.

3. Bing's Impact on Mobile Searches

Mobile searches have become increasingly significant in today's digital landscape. Bing's partnership with Yahoo in the United States ensures its search results appear on both mobile and desktop devices. This translates into a vast potential audience for businesses, as Bing powers a considerable share of mobile searches worldwide.

4. Bing Ads and Advertising Opportunities

Bing Ads provide businesses with an effective advertising platform to reach their target audience. With lower competition than Google Ads, Bing Ads often offer a more cost-effective way to drive high-quality traffic to websites. Incorporating Bing Ads into your advertising strategy can yield positive results while optimizing your marketing budget.

5. Enhanced Visual Search on Bing

Bing's visual search capabilities enable users to find information using images, allowing for a more intuitive and visually-driven search experience. With the increasing popularity of visual content across various industries, businesses can leverage Bing's visual search to enhance their online presence and attract users with visually appealing content.

6. Bing's Integration with Microsoft Products

As part of the Microsoft ecosystem, Bing seamlessly integrates with various Microsoft products such as Windows, Office, and Cortana. This integration ensures Bing's presence across different devices and software, allowing businesses to tap into a wide network of users who rely on Microsoft products for their daily activities.

7. Voice Search and Bing

Bing provides robust support for voice search, offering users an alternative method to search for information online. Voice search usage continues to rise, driven by the popularity of voice-activated virtual assistants. Optimizing your website for voice search on Bing can help you capture this growing segment of internet users.

8. Local Search on Bing

Bing Places for Business enables local businesses to optimize their online presence and enhance local search visibility. With millions of businesses listed on Bing Places, catering to the local search audience on Bing becomes crucial for businesses seeking to attract customers in specific geographic areas. Claiming and optimizing your business listing on Bing is a powerful step towards reaching local customers effectively.

9. Bing's Video Search and Entertainment Features

Bing offers a feature-rich video search function, allowing users to find and engage with video content. This presents an opportunity for businesses in the entertainment industry to maximize their visibility and engage with users through video-based marketing campaigns. By utilizing Bing's video search capabilities, businesses can successfully capture the interest of users searching for video content.

10. Bing's Commitment to Privacy

Privacy concerns have become a hot topic in recent years, and Bing addresses this by emphasizing user privacy in its search engine. Bing is committed to protecting user data and ensuring that search results are delivered without compromising personal information. Communicating this commitment to privacy can help gain trust from users who value their online privacy and security.


As the statistics presented here demonstrate, Bing is a powerful search engine that should not be overlooked in your digital marketing strategy. Incorporating Bing optimization techniques alongside Google can expand your reach and tap into unique user demographics. With One and Only Web Design's expertise in website development and search engine optimization, we can help you leverage Bing's potential and improve your online presence. Contact us today to explore how we can enhance your SEO strategy and achieve greater success in the digital realm.

Matt Whittle
Great insights! 👍💯
Nov 8, 2023
Rob Powell
Impressive search stats.
Oct 4, 2023