8 Best David Ogilvy Quotes On Advertising and Marketing

Sep 26, 2022


As a leading provider of business and consumer services in website development, One and Only Web Design understands the significance of effective advertising and marketing strategies. In this article, we bring you the wisdom of the legendary advertising guru, David Ogilvy. Through his timeless quotes, we aim to inspire and guide you to attain success in your advertising and marketing endeavors.

1. "The customer is not a moron. She's your wife."

Ogilvy recognized the importance of treating customers with respect and understanding. By acknowledging that your customers are intelligent individuals, you can create impactful campaigns that resonate with them on a personal level. At One and Only Web Design, we prioritize understanding your target audience to develop websites that speak directly to their needs and preferences.

2. "Never write an advertisement which you wouldn't want your family to read."

Ethics and honesty were key principles for Ogilvy, and he believed in creating advertisements that were truthful and beneficial to consumers. At One and Only Web Design, we emphasize ethical practices in our website development process, ensuring that your online presence aligns with your values and maintains a high level of integrity.

3. "The best ideas come as jokes. Make your thinking as funny as possible."

Ogilvy understood the power of creativity in effective advertising. By incorporating humor and wit into your campaigns, you can capture your audience's attention and leave a lasting impression. At One and Only Web Design, we believe in infusing creativity into our website designs, making them visually appealing and engaging to visitors.

4. "The more informative your advertising, the more persuasive it will be."

Ogilvy emphasized the importance of providing valuable information to consumers. By educating your audience about your products or services, you can establish trust and credibility. At One and Only Web Design, we focus on creating informative content and user-friendly interfaces on your website, ensuring that visitors have a seamless experience while accessing the information they need.

5. "Never stop testing, and your advertising will never stop improving."

Ogilvy believed in continuous improvement and testing. By analyzing the effectiveness of your advertising strategies, you can refine and optimize them for better results. At One and Only Web Design, we offer data-driven analytics and testing to help you measure the performance of your website, allowing you to make data-backed decisions to enhance your online presence.

6. "The best campaign can't overcome a bad product."

Ogilvy recognized that even the most brilliant advertising campaigns could not compensate for a subpar product or service. At One and Only Web Design, we work closely with our clients to ensure that their website not only looks visually appealing but also delivers a seamless user experience, enhancing their reputation and customer satisfaction.

7. "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar."

Ogilvy understood the significance of compelling headlines in attracting and engaging readers. By crafting attention-grabbing headlines, you can increase the chances of your audience reading the rest of your content. At One and Only Web Design, we specialize in creating captivating headlines and incorporating them into our website designs to capture visitors' attention right from the start.

8. "Big ideas are usually simple ideas."

Ogilvy believed that simplicity was key to successful advertising campaigns. By focusing on the core message and avoiding unnecessary complexities, you can effectively communicate your brand's value proposition. At One and Only Web Design, we emphasize clean and intuitive designs that are easy for your audience to navigate, ensuring a positive user experience.


David Ogilvy's insightful quotes continue to inspire and inform advertising and marketing professionals worldwide. At One and Only Web Design, we strive to apply his principles while developing your website and creating impactful advertising campaigns. By partnering with us, you can benefit from our expertise in website development and consumer services, enabling you to establish a strong online presence that sets you apart from the competition. Contact us today to embark on your journey to success!